Inside the Multinationals 25th Anniversary Edition: The Economics of Internal Markets
Alan M. Rugman
The first edition of Inside the Multinationals was a milestone book which applied the new theory of the multinational enterprises in a North American context. In it, Alan M. Rugman popularized internalization theory and helped to extend it as the cornerstone of research in the field of international business. Now with a new introduction assessing the path-breaking contribution of the book, this 25th Anniversary edition gives scholars access to the original text. Professor Rugman now serves as President of the Academy of International Business.
درجه (قاطیغوری(:
کال:
2006
خپرونه:
25th
ژبه:
english
صفحه:
200
ISBN 10:
1403995915
ISBN 13:
9781403995919
فایل:
PDF, 647 KB
IPFS:
,
english, 2006
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